There are things that draw me in, and things that turn me away. For example, I’m attracted to creativity, but intimidated by luxury. This was on my mind when after-work wanderings led me into The Store at Soho House Berlin, a concept store fusing design, food, furnishings, clothing, beauty, books and music in a stylish luxury setting.
As I browsed The Store, part of me waited for the point when an exorbitant price tag or a snooty sales associate would eventually make me want me to step out. As it turned out, that moment never came.
I was both secretly delighted and suitably impressed. How can a space that is so beautifully sleek, so achingly cool, also feel so inviting?
The Urban Jungle Bloggers will probably tell you: it’s the plants.
At The Store, maximalist explosions of green warm up the space, giving it an eclectic and casual vibe.
This makes it feel less like an expensive store where you’re not allowed to touch anything, and more like a very cool (and wealthy) friend’s home where you can just hang out and chat over coffee.
The plants at The Store are huge. They really make a statement! Something about them calls to my tropical soul—the same part of me that insists on keeping a big fig tree by my desk in cold and gray Amsterdam.
I would have loved to stop by the funky nail bar upstairs for some pampering, but I was working then.
From the nail bar, you get an overview of the whole store. Looks rather different when you don’t see all the big, beautiful plants, doesn’t it?
I may not make my living in a visual or retail industry, but creative spaces like The Store inspire me. Being able to bring together different objects, moods, influences and ideas so that they live comfortably together, is something I’m always drawn to and admire.
I love discovering places like this. Don’t you?
Soho House Berlin