About a month ago, I traveled to Zurich for work. I spent most of the overnight trip at my hotel (which I’ll show you tomorrow) and at my work location, the palatial Dolder Grand Hotel overlooking the city.
Let me digress a bit. You might be wondering: what does she do for work, anyway? I rarely blog about work, so this might be a good time to talk a little about what I do.
I work in on-air promotions for television, a niche industry that’s always a bit hard to explain. On-air promotion is what you see on TV that isn’t a commercial or a TV show: trailers (called plugs in the Philippines, or promos everywhere else), branding, and other bits and bobs that tell you about a channel and its shows.
As a writer and producer, I come up with ideas for promos and promo campaigns, write them up into script form, and get them made. That means managing a host of other people and processes—from casting to location scouting, filming to graphics, editing to scheduling—until my 30- or 60-second promo gets aired on TV.
Still with me?
I worked for an agency in Singapore before going freelance. Since moving to Amsterdam, I still work for Singapore-based companies, but my role has evolved. These days, I mostly write promos to help my client (a large international media network based in Singapore) create branded content for companies that advertise on their channels—exclusive, customized promos that are tailor-fit to a brand.
I suppose I’m kind of a matchmaker between brands and audiences. I get to decide where and how they meet, and what kind of experience they’re going to have on their date—a date that takes place in 30, 60 or 90 seconds on television.
I write at home and send my work to Singapore, where it gets produced. But this time, a project involved a shoot in Zurich—all hush-hush, quick, and very last minute. When I got the call from my client asking me to fly in and be a producer for a day, I immediately said yes!