A few months ago, I signed on as one of two booth managers representing the Philippines’ own googooandgaga at a trade fair called Kleine Fabriek in Amsterdam. (Read more about this art-driven children’s wear brand, and how I got involved here.) That means when I get back from Iceland, I’ll need to hit the ground running… because the day after I get back is the weekend of Kleine Fabriek!
I love receiving packages in the mail, don’t you? In the runup to Kleine Fabriek, I’ve been receiving them nonstop over the last few weeks. Angelique, googooandgaga’s brand partner in Europe, has thought of everything. From her, I received my half of a trade show kit that includes business cards, catalogs, invitations, double-sided tape, sample sizes, even a cute little dish for collecting business cards, and more.
From Audrey in Manila, I received samples of googooandgaga’s latest collection for boys…
… and for girls. Cue the baby pangs!
I also met up with Willem-Jan, my co-manager, which was a lot of fun. It turns out he lived in the Philippines for six months… and LOVED it! He stayed in Mandaluyong, near Jose Rizal University, which is as local as you can get—far from where most expats would dare to live and just minutes where my family used to live, in fact. Willem-Jan’s stories about being the strange white six-footer taking the jeepney and boxing at the Elorde gym on Shaw Boulevard cracked me up, and his evident enthusiasm and fondness for the Philippines warmed this Manila girl’s heart.
The ability to attract such enthusiasm, whether for art, children’s clothes, or the Philippines itself, speaks volumes about the kind of business googooandgaga is. I think it’s a reflection of the passion AJ and Audrey put into their product and brand—love and madness, as they would say.
I’m so excited for Kleine Fabriek, and proud that I get to be part of bringing an awesome Pinoy brand there!
P.S. How do you like the Instagram-ish feel of these pics? I’m trying out Rollip, a website that lets you apply vintage filters and effects to photos, no iPhone or Instagram required. Check it out and let me know if you like it.